Privacy policy and consent to use of data at

Data protection is a matter of trust and your trust is important to us. For you to feel secure when visiting our Web pages, we keep ourselves strictly to the legal provisions when we process your personal data. We would like to inform about our collection and use of data. The following privacy policy explains what information is collected from you on our Web pages. We also describes which of these data we process and use and how this is done. You may also need to figure out who you can turn to in this context.

Responsible party for the collection, processing and use of your personal information in accordance with the German data protection act is Odyps AB (hereinafter: Odyps). Odyps is the responsible party and has the following contact details:


-By mail: Odyps AB , Väderkvarnsgatan 1, 417 03 Göteborg , Sweden



You can get information about your stored data from us at any time and without charge. You can also request to have your data corrected, blocked or deleted. For this purpose, please refer to the above contact information.


If you have objections to the collection, processing or use of your data by Odyps according to these data protection provisions, in whole or in part, you can send your complaint via email or mail (see contact information above).

Personal data is information relating to material or personal circumstances which can be attributed to an identified or identifiable individual natural person. These include, for example, your name, your telephone number, your address, as well as all the stored data that you provide us when registering and creating your customer account.


2.1 customer account

All customers who register via the “register now” gets a customer account, IE. direct password protected access to their data, which is stored with us. Here you can see information about your closed, open and recently dispatched orders or manage your personal data and your newsletter.


2.1.1 create customer account

The following data must be entered during the registration of a customer account (required information):

-Your email address

-Your password

-Your first name

-Your last name

-Your sex

-Approval of credit control and privacy policy


Your billing and shipping address, you do not need to enter before you place an order. For your order, we need your correct name, address and payment details. We need your email address to confirm receipt of your order and the delivery and also of course to be able to communicate with you. We use your email address in addition to your identification (username), when you log in to your customer account.


2.1.2 use of your customer account

If you do not log off from your account, you will automatically continue to be logged in. With this function you have the possibility to use some of our services (eg. “Wish list your Odyps”). For security reasons, you will again be asked to enter your password, for example, if your personal information is amended, or if you would like to place an order.


2.1.3 my preferences

At Odyps, you can specify whether and which brands or categories you find particularly interesting and which brands you are not interested. “for this purpose is known as the” my preferences “available; When you sign in to your customer account, where at any time review and adjust your data. With the help of your data we personify your home page, in order to make our service even more relevant and interesting for you.


2.2 data collection, processing and use of your personal data

We collect, store and process your data for the complete processing of the purchase process, including any subsequent warranty cases for our customer services (for example: “my preferences”), the technical administration, self promotion (more information about this in section 2.3), and to prevent criminal activity and fraud. Your personal data will only be shared with third parties if permitted by law, including to deal with agreements or statements of account, for marketing purposes, or if you have previously given your consent. Within the framework of the processing of orders, for example the US contracted service providers (such as freight forwarding and logistics companies, banks) the information required for ordering and order management. The data transferred in this way, our service providers use in order to perform its tasks.


2.3 use of your data for advertising purposes

In addition to the processing of your data for the processing of your purchase at Odyps, we use your data for the following purposes: to permanently improve your shopping experience and make it even more customer friendly and individual; to communicate with you about your orders, as well as on certain products or marketing campaigns; and to recommend products or services that may be of interest to you.

For this purpose, we use existing information, such as delivery and read receipts for e-mail, information via the terminal used by you, your connection to the Internet, operating system and platform, date and time of the visit of the site or products you have viewed and the information given to us by you (including automatic transferred or generated information). In addition, we also use your order history.

The use of your personal information for promotional purposes, you can object to. This applies to all advertising and individual actions. For this, no other costs arise from the usual transfer costs according to the basic rate. A written communication to the contact information as mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose.


2.3.1 newsletter

In order to send the newsletter, we will use the email address you entered and need your confirmation to you as the owner of this email address acknowledge receipt.

Later, if you no longer want to receive our newsletter anymore, you can cancel it without any costs other than costs, according to the basic tariff. A written communication to the contact information as mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. Of course, each newsletter contains a link for cancellation.


2.3.2 product recommendations via email

If you have made a purchase on Odyps, you will receive periodic product recommendations via email. These product recommendations, you’ll receive from us regardless of whether you subscribe to a newsletter. In this way, we want to send you information about the products from our range that is based on your previous purchases might be of interest to you.

If you no longer want the product recommendations or any other advertising messages anymore, you can terminate these no costs other than costs, according to the basic tariff. A written communication to the contact information as mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. Of course, each e-mail message also provides a link for cancellation.


2.3.3 banner advertisements

During your visit, we also use collected data to show you so called banner advertisements. These are commercial ads we place on third-party Web pages. This is done usually by the use of so-called cookies or pixels. Our goal is to make advertising offerings healthier and more interesting for you, therefore you will mainly see banner ads that among products that you either already seen on our site or products like the products you viewed (known as retargeting). Within the framework of bannerreklamen, we work only with pseudonymised data; clear text information about you (such as your name or email address) is not stored in these cookies.

For more information about cookies, pixels, and retargeting can be found under paragraph 4 and paragraph 7 of this policy.


2.3.4 Events, market research and public opinion polling services

At competitions, we use your information to inform you about the gains and promote our offers. Detailed information is available in the terms for participation in each contest.

In addition, we use your information for market research and public opinion polling services. The data collected in the context of market and opinion surveys, we do not use for promotional purposes. Detailed information (in particular for the evaluation of the data) can be found within the framework of the questionnaire in question or where you provided your information. Your survey responses will not be disclosed to third parties or published.

The use of data for marketing and public opinion research, you can oppose. This is true both for all and individual actions. For this, no other costs arise from the usual transfer costs according to the basic rate. A written communication to the contact information as mentioned under point 1 (e.g., e-mail, letter) is sufficient for this purpose. Of course, each email message in connection with the inquiry, even a link for cancellation.

We carry out a credit check before a sales contract is signed. This is done to offer you different payment methods. Credit control is at the same time intended as protection against defaults. In addition, credit control for your and our security because it prevents fraud and other crimes.


As part of the credit check, we review all of our available data and can then decide which methods of payment that can be offered for a particular order. In this context, reviewed all the previous orders to your customer account. In addition, checked even if the delivery address different from the billing address, if it is a new shipping address or if the order is to be delivered to a pack station.

In addition to the information we have available data is also required from external service providers. For this purpose, we transmit your personal information that is required for a credit check (full name, address and possibly your date of birth) to the following credit reporting agencies:

UC AB, 117 88 Stockholm

This credit reporting agencies use the above-mentioned data, which we provided, to carry out a corresponding assessment of your credit worthiness with regards to your order. The basis for this rating is a mathematical-statistical process (scoring). In addition, using the credit information company the previously mentioned tasks for other companies (e.g. other online retailers) in order to verify addresses and identities, as well as for continued scoring applications. Also your address information is used for the calculation of probability-value. Possibly, this can lead to a conclusion with the very negative aspects.

If you do not understand the payment options offered, you may notify, see the contact information in section 1. We will then reassess the decision taking into account your position.


You can at any time with future effect revoke your consent to us to the contact data mentioned in paragraph 1. In addition, you can obtain information about the data stored both in us and in our credit Bureau (see above address).

Accepting cookies is not a prerequisite to be able to visit our Web pages. We would point out, however, that our website and the service only has a limited functionality, if you do not allow us to set cookies.


What are cookies? Cookies are small text files that are stored on your computer and which save certain settings and data for data exchange with our system via your Web browser. There are basically two different kinds of cookies, session cookies, which are deleted when you close your browser and permanent/temporary cookies, which are stored on your computer for a longer or unlimited time. This storage helps us to design our websites and our offer and make the use easier for you. For example, save some of your feeds in a way that lets you do not constantly have to repeat them.


The cookies used by Odyps?

Most of the cookies we use are deleted again automatically from your computer when you close your browser (end the session). Therefore they are called also for session cookies. Session cookies are needed for example to be able to offer shopping cart function on multiple pages. In addition, we also use cookies that remain on your computer. At the next visit are automatically recorded that you have already visited us before and what inputs and settings you prefer. These temporary or even permanent cookies (age 1 month to 10 years) are stored on your hard drive and are deleted automatically when the set time is reached. In particular, these cookies that are used to make our services more user-friendly, more effective and safer. Thanks to these files, for example, is it possible that you will receive tailored information on the page. The sole purpose of these cookies is to adapt our offerings to our customers ‘ wishes and make it as convenient as possible for you as you browse with us.


What information is stored in cookies?

In the cookies Odyps uses only pseudonymised data. Upon activation of these cookies, they are assigned an identification number. Coordination with your personal data to this identification number does not occur. Your name, your IP address or similar information allowing a direct coordination between you and this cookie is not saved in it. Based on cookie technology we obtain only pseudonymous information, such as which pages of our website that have been visited, what products you have viewed, etc.


What is onsite targeting?

Based on cookie technology is collected at Odyps website data to optimize our advertising and our Internet offers. This data is not used to identify you personally, but is simply for a pseudonymous evaluation of site usage. With this technology, we can present advertisements and/or special offers and services for you. The content is based on the information obtained in the course of clicks analysis (for example, advertising that focuses on the last few days has only looked at sports shoes). Our goal is to make our online services as attractive as possible for you and to present advertising that matches your interests.


There are also third-party cookies (so-called third-party cookies)?

Odyps uses some advertising partners that contribute to making our Internet offers and Web pages more interesting for you. Therefore also saves cookies from partner companies on your hard drive when you visit Web pages. In that regard, it is a question of temporary/permanent cookies, which are deleted automatically when the set time has expired. These temporary or even permanent cookies (age 14 days to 10 years) are stored on your hard drive and are deleted automatically when the set time has expired. Our partner company’s cookies contain only aliases for the most part completely anonymous data. For example, this is data about which products you have viewed, if something was purchased, which products searched, etc. In this context, record some of our advertising partners, including information about which sites you visited before and which products you are interested in you. The aim is to be able to show you advertisements that best correspond to your interests.



In that regard, our Web pages use so-called retargeting technology. We use this technology to make our Internet offer more interesting for you. This technology makes it possible to appeal to internet users who have already shown interest in our online store and our products with advertising on our partners ‘ websites. We are convinced that the display of personal, interest-based advertising is usually more interesting for internet user than the usual advertising, which lacks such a personal relationship. The display of these promotional materials on our partners ‘ pages are based on a cookie technology and an analysis of the past user behavior. This type of advertising is complete pseudonymous. When using our site, cookies will be used. Thus collected, saved and used data on your use. In addition, your data will be saved in the cookies even after the end of the browser session, and then again, for example, can be called the next time you visit Web pages.


How can you prevent cookies from being saved?

You can set your browser so that cookies are accepted only if you agree and so with future effect prevent cookies stored on your computer. If you only want to accept Odyps cookies, but not those from our suppliers and partners, you can change this setting in your browser to the “Block third-party cookies”.


In General, you can via the help function in your browser’s menu bar, see how you reject new cookies and delete the ones you have already received.

At each access to Odyps pages, the user data to be transferred by each browser and stored in log files, the so called there. The data items that are stored in this context includes the following information: the date and time of access, the name of the called page, IP address, referring URL (the URL of origin, from where you return to the Web pages), the amount of data transferred, and product and version information about the browsers used.


These log file dataposter assessed by us to further improve our offerings and our Odyps shop and increase ease of use, find and fix bugs faster and control abilities on our servers. At the same time, we use the log file dataposter as defense against attacks on our Odyps-shop, for example. within the framework of the so-called DDoS attacks (distributed denial of service), which has the aim to block the access to our Odyps-shop by an overload of inquiries.

6.1 Google Analytics

This site uses Google (Universal) Analytics, a Web analytics service provided by Google Inc. ( Google Analytics (Universal) use methods that enable an analysis of your use of the site, for instance so-called “Cookies”, text files that are stored on your computer. This created the information about your use of this site is transferred to a Google server in the United States and saved there. Through the activation of IP anonymization on this Web site, the IP address will only be truncated prior to transfer within the Member States of the European Union or any other country within the European economic area. Only in exceptional cases sent the full IP address of a server in the United States belonging to Google to truncated there. The IP address that is within the framework of Google Analytics is sent through your browser are brought together not with other data saved by Google.

In addition, you can prevent the registration of information relating to your use of the site, created by the cookie (including your IP address), through Google and the processing of these data by Google, by downloading and installing the plugin in the browser, which can be found using the following link:

Alternatively to the plugin in the browser, you can click on this link to with future effect of preventing registration through Google Analytics on this site. In so doing, saved an opt-out cookie on your terminal. If you delete your cookies, you must again click on this link.

In the context of retargeting, and banner advertising, we use the services of third parties, which saves cookies on our site. In that regard, it is about the following providers:

-Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; GmbH, Rotherstr. 16, D-10245 Berlin;

-Adform Germany GmbH; Gr. Burstah 50-52, D-20457 Hamburg, Germany;

-Facebook Inc., 1601 s. California Ave, Palo Alto, CA 94304, United States;

Your personal data is transferred with us securely using encryption. This applies of course also to your order and login as a customer. In doing so, we use encryption Transport Layer Security (TLS) or Secure Socket Layer (SSL).

In addition, we ensure our website and other systems with technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons.

With kind regards,

Odyps AB

Väderkvarnsgatan 1

417 03 Göteborg